Marketing to Healthcare Community and Patients

CCT: Education is the key to marketing to the healthcare community and to patients. Educational materials which include information about the program, team members, contact information, referral and follow-up process, eligibility criteria should be developed and targeted to the provider community. These can be delivered through educational sessions and through mail, in-person delivery, and posters/emails. Patient education tools in the form of pamphlets, call-lines, internet resources, and letters can be considered in conjunction with marketing experts. Automated reminder systems can be built into many EHRs to market the program to the provider community at the point of care. Many programs have a navigator who can visit practices and engage with providers and the community through health fairs and community events.


Attend community events—table with pamphlets and giveaways.

  • Attend health fairs for the community
  • Connect with community leaders
  • Public service announcements
  • Meet and greet with legislators
  • Newspaper ads.
  • Presentation to high-risk populations (e.g., group homes)
  • Facebook ads
  • Craigslist ads
  • Ads on public transit, buses, trains, subway

Examples of Promotional Materials